Digital Room Careers > Marketing Manager - Acquisition

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Marketing Manager - Acquisition

Position Summary:
The Marketing Manager will devise strategies and execute online marketing campaigns to drive new customer acquisitions. The ideal candidate will be analytical, creative, and process driven. You will oversee and be the subject matter expert for one of our key acquisition channels such as Paid Search (SEM), Display Advertising, Shopping (PLA), and Facebook.

Duties & Responsibilities:

• Take control of large Google and Microsoft paid account(s) for Paid Search and Shopping.
  
• Make strategies and identify opportunities to grow and optimize your campaigns.
  
• Manage targets and budgets to deliver revenue and profit goals.
  
• Collaborate directly with Google and Bing support for preferred advertisers.
  
• Coordinate with merchandising team to align goals and identify opportunities to expand campaigns and product lines offered as well as optimize website experience.
  
• Conduct ad copy and landing page A/B tests to optimize Quality Score and conversion rates.
  
• Track, measure, and report on marketing performance regularly.
  Performs other duties as assigned.
  

Required Experience / Qualifications:

• 3-5 Years of Relevant Experience in Paid Search or Shopping advertising
  
• 2 Years of Relevant Experience in an analytical role
  
• Proficient in AdWords and Bing interfaces and analytics tools such as Google Analytics
  
• Solid math, logical deduction, and critical thinking skills
  
• Working Knowledge in excel, SQL, and Tableau preferred
  
• Experience in Customer Acquisition and/or Direct Response Marketing preferred
  
• A 4-year degree in a quantitative field is preferred
  
• Knowledge of game theory a plus.
  
  

Education:

• Bachelor's Degree (quantitative field is preferred)
  

Work Schedule:

• Monday to Friday

Location:
Sherman Oaks, California

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Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance